| Use Your eBooks To Cross-Promote on Your Competitions Products |
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| Business - Marketing, Sales and Strategy |
| Written by Stu McLaren |
| Monday, 22 September 2008 07:13 |
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Creating an eBook allows you to use it to cross-promote it as a free bonus with another person's services or products.
Creating an eBook allows you to use it to cross-promote it as a free bonus with another person's services or products. Now, I know some of you may be thinking to yourself, 'What is he talking about?'It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package. You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers. What is in it for you? Cross-promotion of your products and services. This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right? You have to make sure that you don't make your eBook one big promotion for your own product or service or nobody will take you seriously and it's doubtful your competition will bundle it with their own package to begin with. When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something. Your primary focus should always be providing quality information. This is a sales tactic by itself because when people learn from you, they will learn to trust and like you as well. Throwing in a few links and information about your products doesn't hurt either! You should really be asking yourself, "How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?" When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many. By exploring your creativity ideas will come to you when you need them the most! About the Author: Answers to all the frequent business questions you have are only seconds away. With live and recorded, audio, visual and written responses, Instant Business Answers can assist with small business support. |