| Tweak your website |
View Comments
| Internet - Search Engines |
| Written by Michael Carpenter |
| Monday, 05 January 2009 12:33 |
|
If you want to appeal to the search engines then you need to make sure your website remains fresh and up to date. A lot of people talk about getting to number one on Google, but they dont often tell you how much work is involved in staying there.
If you want to appeal to the search engines then you need to make sure your website remains fresh and up to date. A lot of people talk about getting to number one on Google, but they dont often tell you how much work is involved in staying there. The truth is this " if you want to get to the top and stay there, you need to work hard and be prepared to tweak your website often to remain on or near the top of the search rankings. Why is this? Its simply because Google then sees your site as one that is current and up to date, rather than one which is out of date and hasnt been updated in months. A lot of so-called SE experts believe that the changes need to be huge ones, but that isnt true. Changing your site could be as easy as rewording a story or sentence that doesnt read well, or including a couple of extra links on some pages. There are at least a dozen small ways to update to let the big search engines know that you are still there. Updating your site regularly also gives your visitor a reason to come back often. If the site surfer knows there is going to be some new content every time they visit your website, then they will come back more often to give you repeat traffic. The trick is to make small changes often, rather than go for big changes only every now and again. Small and regular effort brings better results and more traffic both in the short and the long term. About the Author: If you want to appeal to the search engines then you need to make sure your site remains new and up to date. Mike is the webmaster and owner of Link Bid Guide and the Circle City Network. |