| Some Typical Mistakes to Avoid in Effort to Improve Site Rating |
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| Internet - Search Engines |
| Written by Irmin J. Roybal |
| Tuesday, 13 January 2009 09:40 |
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Doing Search Engine Optimization (SEO) is to some degree flirting with robots, so certain caution must be exercised. Webmasters, especially beginners, may tend to forget about it, and make mistakes. Since such mistakes can lead to reduced or even ruined rating of the site, it is good not to make them in a first place or fix immediately upon reading of this text.
Doing Search Engine Optimization (SEO) is to some degree flirting with robots, so certain caution must be exercised. Webmasters, especially beginners, may tend to forget about it, and make mistakes. Since such mistakes can lead to reduced or even ruined rating of the site, it is good not to make them in a first place or fix immediately upon reading of this text. Graphic Header It is standard and tasty to have a bitmap with a nice graphics on top of your page view. Logo, smiling faces or something else really eye-catching depending on the nature of the site is always nice to have there, your visitors would like it and expect it to be there. Unfortunately, SE robots has a different point. They assign highest value to all words at the top of the page, especially to those which are set under h1 tag. Best tactics: before giving this valuable space to wordless pics (words within graphic file are still graphics), to post h1 heading with crucial keywords above the graphic header. Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation. Excessive use of h1 tag All text under heading 1 (h1) tag is getting higher rating, so one may tend to use text under h1 excessively. Better approach is to use h1 tag only once, a repetitive use of h1 is punishable. For the rest of the headings h2 and h3 tags can be used repetitively, the limitations on usage of these tags are much less restrictive. Final Tip. The advice given here is for SEO only. So, please, dont forget that your site is supposed to serve people (hopefully), not web spiders. Besides, SEO is one of the major, but still not the only way of making your site visible. It is not a good idea to base your traffic on SEO only: a change in SE algorithms can cost you a substantial part of traffic. It is much better and safer to combine all possible means for attracting visitors to your site. Good luck! |