| How To Design Your Web Page For Top Search Engine Rankings |
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| Internet - Search Engines |
| Written by Michael Fleischner |
| Sunday, 15 March 2009 08:08 |
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On-page optimization is where you should begin and SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation.
On-page optimization is where you should begin and SEO campaign. What you do on your web site and various web pages has a significant impact on search engine results. Even though off-page optimization is a critical component for higher rankings, on-page techniques are essential for building a strong SEO foundation. Here are a number of on page optimization tips and strategies you can apply immediately to enhance your website and make is truly search engine friendly. As search engines crawl your website, they can apply the proper weight to different content. Optimize Your Website URL. If you have not yet picked a domain name for your website, do not try to purchase yourkeyword.com. Rather, pick a name that will be memorable and is something you want to build your company or brand around. You do not want to limit your options too severely. That said do try to include your main broad keyword into your URL. Optimize Your Page Title. Develop a website title that is relevant to your site and is limited to only 60 characters in length. The reason you want to limit the size of your title is because larger titles cannot be fully displayed on search engine results. You do not want your titles to be cut off when browsers are searching. The first headline that appears on your page should include your keywords and be in the form of an H1 tag. The sub text should be presented as an H2 or H3 header. This reinforces the importance of your keywords and indicates prominence oriented around the specific content included on your web page. Do Not Forget To Optimize Your Meta Tags. Search engine optimization professionals continue to question the true value of meta tags. I know that meta tags are based on a number of core tags but can include many more. The core tags are for a page title, description and keywords. These tags are less important than in years past but should still be included. Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable. Optimize your keyword density. Keyword density is an important factor in search engine rankings. Your keyword density should be no more than 5 percent on any given page. Instead of focusing on keyword density alone, you are better off focusing on the placement of your keywords and treatment of your keywords. Focus on H1 and H2 tags and place keywords through out your web page. You should have an instance of each keyword phrase in bold, italics, and underlined to complete your on-page optimization effort. Vary Your Keywords. The last piece for us to focus on in the area of on-page optimization is keyword density. Instead of cramming your web page with the same keyword phrase again and again, you must use variety. A great way to do this is by adding a word or two before your keyword phrase and after it. This strategy is important because it shows search engines that your website is focused and not trying to manipulate the rankings. The most important part of any SEO effort is to make your website appear natural and have a good flow. You want to make sure that your site presents valuable content and follows on-page optimization best practices. Use these suggestions as a guide, you will be on your way to a fully optimized website. About the Author: Michael Fleischner is a marketing expert and can share Tips to improve search engine ranking. Learn more about his techniques at the Good marketing tip blog. Michael has been featured on the TODAY Show and other major media. |